{"id":882,"date":"2016-08-23T13:29:22","date_gmt":"2016-08-23T13:29:22","guid":{"rendered":"https:\/\/blog.ladsolutions.com\/?p=882"},"modified":"2023-04-01T10:04:45","modified_gmt":"2023-04-01T10:04:45","slug":"seo-for-lawyers-best-strategies-techniques","status":"publish","type":"post","link":"https:\/\/ladsolutions.com\/blog\/seo-for-lawyers-best-strategies-techniques\/","title":{"rendered":"SEO For Lawyers – Best Strategies & Techniques"},"content":{"rendered":"
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\"SEO<\/a><\/p>\n

Internet searches have become the default action for inquiring minds.\u00a0 When somebody has a question or needs information about a particular topic, they simply pull up a web browser or mobile app to key in a quick web search.\u00a0 That very first search initiates a chain of events that should lead to a signed contract.\u00a0 When prospective clients take to the internet to research a legal topic of individual relevance or to specifically search for a lawyer, it\u2019s imperative that your website ranks high in those search results \u2013 and maintains that ranking \u2013 so you consistently attract those visitors and convert them into clients. SEO for lawyers<\/strong><\/strong><\/a> can be a great source of generating clientele and to be successful, you must strategically place keywords within your content, blog regularly, practice link building, and ensure your website is optimized for mobile.<\/p>\n

Keywords<\/em><\/h2>\n

The starting point should be strategically placing important keyword phrases throughout the content-filled pages of your website.\u00a0 For example, if a lawyer has an article, blog, or static page on their website dedicated to family law, and more specifically filing for a divorce, then the phrase \u201chow to file for a divorce\u201d should be mentioned several times in the written verbiage.\u00a0 Review the content objectively to be certain that the topic of the page is clear.\u00a0 That way, any algorithm screening your website \u2013 think Google\u2019s \u2013 will correctly categorize it and it\u2019ll rank accordingly.\u00a0 Including keywords in the website address of your page is important, too.\u00a0 The website address of \u201cyour-site-here.com\/page\/practice\/main.php\u201d should be renamed to \u201cyour-site-here.com\/category\/how-to-file-for-a-divorce.php.\u201d\u00a0 Including keyword verbiage in the website address helps with its ranking as well.<\/p>\n

Consistent Blogging<\/em><\/h2>\n

Along with adding targeted keywords, another effective SEO strategy for attorneys<\/strong><\/a> involves consistent blogging.\u00a0 Don\u2019t grunt or throw your hands in the air, though, lawyers!\u00a0 It\u2019s actually a reasonable practice.\u00a0 The most common question we receive about blogging is what should I blog about<\/em> and the answer is simple: write down the 10 most common questions that your clients ask.\u00a0 Are there repetitive, common questions that come up all the time?\u00a0 If so, each question should be its own blog post, because if those clients are asking you those questions then they \u2013 and many others like them \u2013 are also searching for the answers online.\u00a0 When you have an informational blog post about \u201cHow to file for a divorce\u201d that provides prospective clients with the information they\u2019re looking for, it will keep them on your page and they will perceive you as a subject matter expert.\u00a0 From there, they will either contact you or keep you in mind for any future needs. Make sure to include specific keywords in these blogs, and blog regularly.\u00a0 The rewards will manifest.<\/p>\n

Link Building<\/em><\/h2>\n

Once you have quality content posted with strategically placed keywords, the next step is to build links so search engines recognize your website as one of authority and popularity and therefore increase your ranking.\u00a0 There are a number of ways to do this.\u00a0 First, consider writing a guest blog on a high traffic, relevant website, and in that blog, place a link back to your own website.\u00a0 If the website is authoritative with decent traffic, it\u2019ll be a high value link.\u00a0 Second, if you partner with other law firms or vendors, consider writing a testimonial for them.\u00a0 Have them place that testimonial on their own website with a link back to yours.\u00a0 Do this for all of your partners.\u00a0 Third, join HARO \u2013 Help a Reporter Out \u2013 and offer yourself as an expert in your respective industry.\u00a0 A reporter will contact you for an interview, and in turn you can request a link back to your website in their written article.\u00a0 It also goes without saying that this is an incredible networking opportunity too.\u00a0\u00a0 Fourth and finally, think local.\u00a0 Reach out to the local chamber of commerce, local charities \u2013 contribute if you\u2019re not already, and sponsor events.\u00a0 Request a link back to your website in all of these avenues.\u00a0\u00a0 It\u2019ll make for great link building, and that\u2019s an integral part of SEO for lawyers.<\/p>\n

Mobile Optimization<\/em><\/h2>\n

Lastly, you\u2019ve got \u2013 and I mean got \u2013 <\/em>to make sure that your website is optimized for mobile.\u00a0 If you won\u2019t take our word for it, look at the data: according to Pew Global<\/strong><\/a>, 72% of Americans now use a smartphone.\u00a0 Mobile searches are on the rise and this trend is only set to continue.\u00a0 Internet access is available anywhere, any time, and the amount of time spent on mobile devices has steadily increased.\u00a0 When a prospective client visits your website and it does not automatically conform to their individual device and look fantastic, consider them gone.\u00a0 Not only that, Google favors mobile-optimized websites in its ranking algorithm. It is now considered inexcusable to have a website with a left-to-right scroll on a mobile device that clearly has not been renovated recently.\u00a0 Today\u2019s clientele expects instant gratification; things need to work right now, when and exactly how they want it.\u00a0 That means finding the information they\u2019re looking for quickly and having it displayed cleanly without issue. Check your website and e-mail templates to be certain they\u2019re mobile optimized.<\/p>\n

SEO for lawyers is highly involved and it takes time, effort, and dedication, but it is manageable.\u00a0 Allocating resources to search engine optimization is a necessary reality in today\u2019s digital age, and an effective SEO strategy for attorneys will yield positive results by means of a high search engine ranking and securing new clients.\u00a0 If strategic keywords are placed throughout the content of your website, you\u2019re consistently writing blogs and articles that provide your potential clients with the information they\u2019re searching for, you\u2019re getting links back from other reputable websites, and your website is designed well and optimized for mobile \u2013 you\u2019re off to a fantastic start.<\/p>\n

If you need help implementing a SEO strategy, LAD Solutions team of SEO specialists are ready to help you generate more leads. To schedule a complimentary Internet Marketing Analysis, please contact us at 888.523.2926<\/strong><\/a> or visit www.LADSolutions.com<\/strong><\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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