{"id":752,"date":"2015-06-12T20:48:21","date_gmt":"2015-06-12T20:48:21","guid":{"rendered":"https:\/\/blog.ladsolutions.com\/?p=752"},"modified":"2023-04-01T10:05:20","modified_gmt":"2023-04-01T10:05:20","slug":"minimizing-the-impact-to-your-website-by-a-slowing-internet","status":"publish","type":"post","link":"https:\/\/ladsolutions.com\/blog\/minimizing-the-impact-to-your-website-by-a-slowing-internet\/","title":{"rendered":"Minimizing the Impact to Your Website by a Slowing Internet"},"content":{"rendered":"
\"website<\/a><\/p>\n

When was the last time that you waited in line at the Post Office for a package pick-up and thought, \u201cThis is nice, I don\u2019t get to see enough of the other residents in my neighborhood<\/em>.\u201d Or maybe you stopped by the grocery store for your favorite soy yogurt and were told it was unavailable for a week because of a delivery snafu. You weren\u2019t miffed about having to come back another day, correct?
\nSuch a patient demeanor is of course not the reality for most of us since we\u2019ve become accustomed to getting what we want, when we want it. Whether it\u2019s the same day delivery services recently implemented by Amazon, or the delivery drones being developed by Google. There\u2019s little doubt that a driver of our increasing on demand, no time to wait outlook has been fueled by the instant gratification aspect of the Internet.
\nThe ever present \u201cfaster Internet speeds<\/em>\u201d advertising that cable companies, wireless and Internet providers bombard us with would lead one to believe that we\u2019ll soon be living at the speed of light. However, a lesser-known and little publicized reality is that the Internet is experiencing some speed bumps. If you feel like website pages aren\u2019t loading onto your screen as fast as they used to, you can stop worrying that your attention span has shrunk to that of a gnat.
\nAnd the likely cause of the slowdown is the increased size and structuring of websites. According to HTTPArchive.org (the repository of information on web performance) the average website has doubled in the last 3 years to 2.1 MB in size. Among the factors underlying such increased size as well as an accompanying slowing of load times:<\/p>\n

Analytics:<\/h2>\n

websites are adding tracking and analysis tools to gather oodles of information about visitors. The tools not only add weight to the site but also increase the amount of its data grabbing tasks (both of which add to load times).<\/p>\n

Visual Content & Interactivity:<\/h2>\n

Websites are adding video, eye-catching images and interactive features and components such as real time feeds and ability for visitors to share content on the site. Such involves dense coding and scripting on a site, which in turn jams up the bandwidth highway.<\/p>\n

Photos & Videos:<\/h2>\n

They continue to make up the majority of a website\u2019s content (almost 75% of the average site). As sites have grown in overall size, the aggregate amount of photos and videos has made up the largest portion of their increased size. Which of course is another clogger of the overall Internet highway in addition to increasing the load times of an individual site.
\nSome might come away from the above with the impression that the slow down is an overall Internet issue that will eventually be resolved by technological advances. But a smart business owner must be concerned with the user experience (\u201cUX\u201d) of visitors to their site here and now. When has it ever been good business practice to hope that somebody else will eventually resolve the issues that your customers are having today? And any successful E-commerce business understands that slow load times for product catalogs or during the checkout process is a very important customer issue.
\nWhat you can do today is take a look at your website\u2019s performance when it comes to UX issues and loading speeds. A detailed analysis of such is beyond the scope of this article and in reality probably best addressed with your website design & development firm. But even a cursory trip around your website should provide an idea of your visitors\u2019 current user experience. Ask yourself, are the pages loading in a reasonable time in relation to the purpose that they serve? For example, is the \u201cContact and Directions\u201d page for your restaurant loading super slowly because it\u2019s weighed down by inclusion of a video?
\nRegardless of traffic jams on other segments of the bandwidth highway, you control what happens on the exit for your website. There\u2019s even the possibility that by taking a few small steps now, you might gain a competitive business advantage while others await some down the road technological leap.
\nLAD Solutions has a team of website development and design experts that can assist you with improving your website\u2019s performance as well as providing a positive user experience to visitors. To learn more about our website development services<\/strong><\/a> please call (888) 523-2926<\/strong><\/a>, or click the button below to submit your request<\/strong><\/a>, and one of our representatives will be in touch with you shortly!<\/div>\n","protected":false},"excerpt":{"rendered":"

When was the last time that you waited in line at the Post Office for a package pick-up and thought, \u201cThis is nice, I don\u2019t get to see enough of the other residents in my neighborhood.\u201d Or maybe you stopped by the grocery store for your favorite…<\/p>\n","protected":false},"author":3,"featured_media":753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[213],"tags":[211,212,214],"class_list":{"0":"post-752","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-development","8":"tag-ux-design","9":"tag-ux-development","10":"tag-website-ux"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=752"}],"version-history":[{"count":2,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/752\/revisions"}],"predecessor-version":[{"id":1285,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/752\/revisions\/1285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/media\/753"}],"wp:attachment":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}