{"id":403,"date":"2013-09-20T17:52:34","date_gmt":"2013-09-20T17:52:34","guid":{"rendered":"https:\/\/blog.ladsolutions.com\/?p=403"},"modified":"2023-04-01T10:06:13","modified_gmt":"2023-04-01T10:06:13","slug":"small-business-success-understanding-reputation-management","status":"publish","type":"post","link":"https:\/\/ladsolutions.com\/blog\/small-business-success-understanding-reputation-management\/","title":{"rendered":"Small Business Success: Understanding Reputation Management"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-404\" style=\"padding-bottom: 25px;\" src=\"https:\/\/ladsolutions.com\/blog\/wp-content\/uploads\/2013\/09\/sept3.jpg\" alt=\"sept3\" width=\"690\" height=\"300\" srcset=\"https:\/\/ladsolutions.com\/blog\/wp-content\/uploads\/2013\/09\/sept3.jpg 690w, https:\/\/ladsolutions.com\/blog\/wp-content\/uploads\/2013\/09\/sept3-300x130.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><br \/>\nSearch engine optimization &#8212; known as SEO has come a long way in the last few years. What used to be a simple issue of building a website within specific guidelines and keeping it up to date with high quality, relevant content has evolved into a massive ongoing task that involves social media, web design, content creation, and reputation management. <strong>SEO experts<\/strong> know that keywords are no longer the only important factor when it comes to improving search ranks.<br \/>\n<a href=\"https:\/\/ladsolutions.com\/digital-marketing-services\/reputation-management\/\"><strong>Reputation management<\/strong><\/a> is just one part of a multi-tiered effort on the part of a small business to control and enhance its online presence. Reputation management means dealing with the way a company is presented online, and addressing concerns or complaints raised by customers in public venues.<br \/>\nSo why is reputation management important? According to research, 83% of consumers claim that online customer reviews influence the decisions they make when it comes to purchases. One bad Yelp review without a solid response from the company can sink that company\u2019s chance of landing new customers. Reputation management is more than an SEO marketing strategy &#8212; it helps build business offline as well.<br \/>\nWord of mouth is one of the most important mechanisms in building a business. Twenty to fifty percent of purchasing decisions are influenced by word of mouth. And those Yelp stars matter; a Harvard University study showed that a difference in one Yelp star rating caused between 5-9% in business gain or loss.<br \/>\nReputation management isn\u2019t limited to Yelp, of course. Yahoo, Bing, Google+, Facebook, Twitter, and other platforms provide customers with a way to directly engage with a company, and it is crucial for a business to be prepared to respond on all fronts. Don\u2019t let your online reputation get away from you. It could be the deciding factor in your business\u2019s success!<br \/>\nFor more information about our services or to request a complimentary analysis please visit <a href=\"http:\/\/www.ladsolutions.com\">www.ladsolutions.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search engine optimization &#8212; known as SEO has come a long way in the last few years. What used to be a simple issue of building a website within specific&#8230;<\/p>\n","protected":false},"author":3,"featured_media":405,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,62],"tags":[],"class_list":{"0":"post-403","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog","8":"category-reputation-management"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/comments?post=403"}],"version-history":[{"count":4,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/403\/revisions"}],"predecessor-version":[{"id":1690,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/posts\/403\/revisions\/1690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/media\/405"}],"wp:attachment":[{"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/media?parent=403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/categories?post=403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ladsolutions.com\/blog\/wp-json\/wp\/v2\/tags?post=403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}