FAQ - Pay Per Click

1. How do you manage the Google Quality Score?

Answer:  The Google Quality Score is based on keyword, ad text and landing page relevance.  The key is to have smaller, more targeted ad groups with fewer keywords so we can write more targeted ad text and increase the click-through rates. We also like to have our keywords contained in the landing pages to increase relevancy and conversions.

2. What will be the first step when taking over the account?

Answer:  A good first strategy is to see if there is anything that needs to be fixed immediately like incorrect settings or an account re-structure. We would plan the re-structure carefully as to not revert any positive Quality Scores or remove any account history.

3. What kind of reporting will I get?

Answer: Any ad hoc reports you want. You can request reports at any time but pro actively a monthly report detailing work completed and an analysis of the account statistics.

4. Will I have access to Google Analytics reporting and Adwords?

Answer: Yes we will set up a Google Analytics account for you if you don’t already have one and yes you can have access to the Adwords account. (Just remember if you hire a PPC firm to manage your Adwords or Yahoo account, you can’t go in and make changes on your own. That could mess up any potential strategy the firm has in place.)

5.  What is the communication process like?

Answer:  We respond to emails or calls same day or within 24 hours.  We also use an online project software management tool that documents all work completed.

6. How does keyword research work?

Answer:  We use several free keyword research tools to find any new keywords or variations of existing keywords. Keyword research is an on-going process as new terms come up frequently.  We would also use the search query report in Google Adwords to find new keywords and negative keywords to drive only qualified traffic.

7. What search engines will you advertise in?

Answer:  Mainly Google, Yahoo and Bing. However if we feel there is good opportunity to advertise in 2nd tier search engines we’ll definitely look into it.

8.  What kinds of testing will you be doing?

Answer: We write and test new ad text on a continual basis.  We use different messaging, different calls-to-action and benefits to see what message gets the highest click-through rate possible.  We also test different landing pages to ensure highest conversion rates.

9.  What is your bidding and budget strategy?

Answer:  It’s really different for every client. We create settings in the accounts that will show our ads all though out the day.  We also pay very close attention to see if we’re hitting our daily budgets. If we are, then we take the approach to either increase the daily budget or decrease our keyword bids gain additional traffic but at a cheaper cost.  Our goal is to reduce your cost-per-lead but at the same time increase the number of leads you receive.

10.  How can we be sure all potential opportunities for improvement are taken?

Answer:  We read all kinds of PPC and SEO related blogs to be sure we’re keeping up with the changing industry. We also have Google, Yahoo and MSN representatives that let us know if new beta tests are available or if a new optimization is available.

FAQ - Search Engine Optimization

• Incorrect usage of the TITLE tag or no TITLE tag content.
• Too many occurrences of the same word in a page (spamming).
• Missing H1 and H2 heading tag content.
• Missing ALT tag content in your graphic links.
• No meaningful content in the first 250 characters on each page.
• Less than 200 words per page.
• Very few pages on your website.
• No links from other websites to your website (link popularity).
• Also, you should always submit your site to any search directories manually. Please do not use automated submission services.

2.  How long does it take for SEO results to kick in?

Answer:  The amount of time required to see results of search engine optimization work range anywhere from 30 days for existing sites in local or niche markets to 24 months for new websites in a competitive of national/global market.

3.  What is my site ranking dependent on?

Answer:  Site ranking tends to be "cumulative" and is dependent on the following factors:

• The specific keyword phrases (search terms) that have been targeted
• The overall competitiveness of your industry - how many players are there
• Whether you are targeting a regional, national, or international market
• How well ranking is monitored and the site tweaked over time for SEO improvement
• The progress of your reciprocal linking campaign
• number of competitor sites achieving new ranking themselves

4.  Does every page of my website really need to be optimized?

Answer:  In a word - yes. Every page of a website can be a potential entry point for visitors. You can't predict which page or pages will be ranked the best for specific keywords. As such, each page must be individually optimized to for optimal ranking. Collectively, all pages of your website reinforce the common "theme" of the site, which also can help boost ranking. Don't assume that your home page is the most important page on your site.

5.  Why are SEO services so expensive?

Answer:  SEO is a highly-specialized craft requiring much research, forethought, skill and can be extremely time-consuming to implement correctly. However, compared to offline and print advertising, SEO is quite cheap. The cost of having your website SEO optimized is by far the best advertising dollars spent and the return on your investment (ROI) can be very great.

6.  Can you guarantee a number #1 position in the search engines?

Answer:  Nobody can guarantee a number #1 position or specific ranking for your site for a given keyword phrase. There are simply too many factors beyond anyone's control - the search engines changing their ranking algorithms, efforts made by competitors, and new sites being added to the Web.

Obtaining a specific ranking is analogous to managing a portfolio. Your financial advisor will do their best to monitor the stock market and other indicators and to make sure your portfolio is managed to the best of their abilities. However, your advisor cannot guarantee that your portfolio will be at a specific dollar value or even that the amount will be up at all by a given date.

      

LAD Solutions partnered with a dedicated expertise in Pay per Click (PPC specialist) who will build your accounts and perform the day-to-day management of your account. We divert the potential customers to your website with customized ads to your products and services and target the most popular and used keywords on Google, Yahoo! and MSN. LAD Solutions uses variety of keyword research gather almost all the possible ways to advertise your products to good business. Lot of PPC tools to help brining your account to its full potential for the value of advertising cost you spent for each sale. After the initial setup and testing period is performed from our side, we will continue to optimize bids, add relevant keywords, generating competitor reports to compare all the parameters with your website and test ad text on an ongoing basis.

Introduction

LAD Solution has shaped this privacy policy to demonstrate the firm commitment to privacy protection of the visitors to our Website, forwards our Website information collection and management practices. Using our Website, we recognize and permit our practices described below.

Information We Collect

LAD Solutions doesn’t collect any personal identification information from you until you provide at the time of sign up to the website, to receive e-mails or newsletters you opt to contact us. We only you the information you provide to answer your query, suggest you with the services we provide to fulfill your purpose with accuracy.
We receive certain identifiable information through cookies and log files when you access our Website. Some technical information, such as your IP address, operating systems, Web browser software, and referring and destination Website, is automatically collected from your computer. LAD Solution solely uses this small information to generate wide demographic and visitor statistics to make improved content in the website regularly. There is no link up to your personal identification information from us. You’re always free turn off the cookies in the browser, but there may be some visibility problem in viewing all the sections of the website.

Our Information Disclosure Practices

No information sharing with third parties without authorization except as the below:
1. Only disclosed when it is necessary to comply with law, protection of our user’s safety.
2. Our employed service providers have the access to your information to provide service on our behalf at the time of performance review of the service provided on our behalf, which includes communications, database, even management, hosting, mailing and marketing services.
LAD Solutions has no commitment to monitor our Website or the use of our Website, or to retain the content of any user session. However, LAD Solutions, has the right at all times to monitor, review and/or retain any information to comply with the law or protect the safety of our users or others.

Our Commitment to Data Security

Our Website provides industry standard security measures designed to protect against loss, misuse or alteration of information you provide us through the Website. However, LAD Solutions cannot fully eradicate such risks, and LAD Solutions is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal means.

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SEO - Search Engine Optimization Specialist –SEO701.

Nature of Employment: Direct Hire
Number of Openings : 3

Job Description:

• Primary responsibility will be to manage our Search Engine Optimization team.
• Constantly learn and teach new techniques to your teammates and other associates.
• You will also be in constant interaction with our clients and will have to exceed client expectations and performance goals on daily basis
• Conduct keyword research and selection for SEO optimization.
• Create and maintain project plans to update clients on status of campaigns
• Proactively make strategic campaign recommendations to clients and Monitor campaign results, analyze key metrics, and optimize link building.
• Generate and deliver performance reports to clients on an ongoing basis
• Manage client budgets to ensure proper allocation in accordance with campaign contract terms and project goals

Job Requirements:

• Must have advanced SEO skills and proven experience with On-page and Off-page optimization and link building.
• Good command over written and spoken English.
• Most importantly knowledge of SEO tools and optimization techniques.
• Must have excellent attention to detail and the ability to effectively multi-task in a deadline driven environment