2012 will be an important year for everyone who already has a business or anyone who is considering starting a new business. With the past few months being tough on businessmen due to the recession, 2012 opens up its doors with plenty of new opportunities that can be explored. Unfortunately, everyone … [Read more...]
Pay Per View, Advertising of the Future?
Pay Per View is the newest wave in the internet marketing world. PPV, as it is more popularly called, today is the cheapest and the most target method of advertising that is available today. While in the past few months Pay Per Click has been immensely popular there are quite a lot of differences between … [Read more...]
Embedded Matching, What Is It & Does It Work?
Embedded matching is quite a recent phenomenon and one which not many people know about and very few use for their PPC or Pay Per Click marketing campaigns. Breaking the keywords into match types according to different ad groups can be very beneficial for PPC campaigns. Through various testing and experimentation … [Read more...]
Why do Business Owners tend to spend more on PPC rather than SEO?
There's a big disconnect when it comes to allocating marketing dollars for search engine marketing campaigns. To highlight: "Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013." - Source: C|Net News, June … [Read more...]
7 Tips to optimize your PPC campaign
We often hear from new customers that have tried pay per click (PPC) before that it didn't deliver in line with their expectations. It all sounds so simple. Select your keywords, select your location preferences, create some ad copy and sit back and wait for the stream of prospects to hit your site with … [Read more...]