There are many website owners out there focusing only on PPC and SEO. What would be your advice on them? PPC is Pay Per Click. These are advertisements that are displayed on the sides and they do not come under the Search Engine Results at the center. If you go and search in the Google with certain … [Read more...]
Page Rank is a measurement that is used to weigh a web page. Google does it for SEO purpose. The elements that influence the Page Ranking are - Content – The qualitative and more amount of content, the higher a page is ranked. Webmasters- The more a site is optimized for visibility and indexing … [Read more...]
So why is a website Landing Page so important? A Landing Page is the page that a customer comes to you from your advertising on other website. A proper Landing pages helps in: PPC (Pay Per Click) is the concept that has taken the Web world by storm. For every click of the link the owner of the … [Read more...]
There are some website owners there who are focusing on SEO and not PPC. What would be your advice for them? They might be thinking that SEO means Free Clicks and PPC Costs Money and PPC can be expensive? You are right. But there are benefits with PPC, which are worth the expense. While the … [Read more...]
In the field of SEO there is a term called ‘No Follow’. What is ‘No Follow’ and where do they come from? No Follow is an HTML Attribute or normally called the rel Attribute that Google Created in 2005. This is a step taken to prevent spamdexing, in which, the hyperlink is not considered as … [Read more...]
Why does Google value back link so much? A Back Link is a link of your site that appears on another’s website. Google searches for a particular keyword(s) and when it gets the links of a particular website many times, the said website and its link appears on the top of the search results. This means … [Read more...]
It is simply because of Google’s Dominance. Google gets 97% profit from PPC Advertisement. And only 3 % from Licensing and Other Revenue. Why SEM is Important? Now, where would you invest your advertising Dollars? In Traditional Advertising where audience is broad, and who sees your … [Read more...]
What is PPC? Using a particular keyword you need to prepare an Ad and go for a Maximum Bid. The higher you bid, the more is an ad displayed and the more clicks it gets. For displaying the ads there is a tough competition going on and Google is always on the top rank. But wait, if you do things right, … [Read more...]
In 2008 Google made $ 21.8 billion and 97% of this was from Advertisement. So how does Google make so much money and why are businesses small and large willing to pay Goolge so much money. Hi, this is Davide from LAD Solutions and in this video we are going to talk about what it is that enables Googel … [Read more...]
The importance of choosing the right keyword Four Golden Rules of Keyword Research Relevance Minimal Level of Traffic Low Competition Highly Commercial Keywords Competitive Keywords will take too long Keyword Research Game Plan First Target Keywords with Decent Traffic but not … [Read more...]
