The importance of choosing the right keyword
Four Golden Rules of Keyword Research
- Relevance
- Minimal Level of Traffic
- Low Competition
- Highly Commercial Keywords
Competitive Keywords will take too long
Keyword Research Game Plan
- First Target Keywords with Decent Traffic but not too Competitive.
- Helps build Page Rank & Site Authority
- Second Target Keywords with Medium Traffic
- Third Target High Volume Keywords
Keyword Relevance
If keywords are relevant and broader then you get more clicks and higher rate of Conversions.
If Keywords are restricted to a phrase the lesser the clicks and lower the conversion rate
There are many sophisticated software that can help determine the right keyword phrase but they are probably costly. Can you recommend if we thought for SEO Beginners to put them on the right path?
Keyword Research Tool is one solution. And Google Adwords Keyword Tool is the right one.