There are some website owners there who are focusing on SEO and not PPC. What would be your advice for them?
They might be thinking that SEO means Free Clicks and PPC Costs Money and PPC can be expensive? You are right. But there are benefits with PPC, which are worth the expense.
- While the various search engines make a search they not only detect the SEOs but also the PPCs and display them in their result page. So customers who see the SEO results also tend to give a look at the PPC results and click on them. If they find suitability they even make a deal and this will help you to increase your sales.
- Be informed that the traffic that comes through search engines is very motivated traffic and they rely much on the quality of the search engines. These are highly potential buyers who make a search using the reliable search engines like Google, Yahoo, MSN etc.
So apart from SEOs if you expand to PPC you are sure to double your profits.
- When the visitors use Search Engines the result page would not only display the SEO websites but also display the PPC results on the right side. So if you use both SEO and PPC your website will be displayed twice and your chance of getting more visitors increases.
- One more point to be noted is that these visitors prefer to go directly to the page and these web surfers do not have patience. So ensure that your page is well linked and is catchy.
So now, double your chances by expanding.
- Fully utilize the advertising power.
- Know that the SEO results are displayed in the center of the page, the PPC are displayed on the right side of the page.
- Both SEO and PPC are two potential mines of traffic and buyers.
- While SEOs are the bulls’ eye the PPC are no less and help in page ranking and increasing the sales.
Google Adwords, Yahoo, About.com, Ask Jeeves, AOL and many more such sites display these PPC website links in their sites. After displaying them on these sites you can get profitable money in return and see your income grow continuously.
You know, Google makes 97% profits from PPC Advertising alone.
- Effective advertising leads to profits
- PPC is trackable
- You need to combine SEO and PPC and advertise for both.
- PPC will form a bridge between the SEO and the customers.
- To maximize the effects of PPC you need to implement all the strategies you apply on SEOs like Page Ranking, Visibility, Social Media etc. to PPC.
You can keep a track of the visitors to your site. Now analyze the conversion rates through the PPC before it was targeted to SEO and then after targeting it on SEO.
You will find that before that it was haphazard and fluctuating but after SEO it touches at the right point and conversion rate is high.
1. Normally you will find that SEO is time consuming.
2. Flow of Web traffic too is low and scattered.
3. It might be too late if you see the conversion rates are low.
But when SEO and PPC combine together it is sure to go up.
If you never get paid for a click in your life do not let that detour you from trying it because people who are doing PPC are surely profitable.
So try PPC too.